1. Moneyfulness is unknown
Yes, moneyfulness is new, but the concept of money is very old and the concept of mindfulness is based on the Buddhist traditions, which goes back for a long time. In the western world mindfulness started in the 1970s. Mindfulness is evidence based, so no worries there. Moneyfulness is a combination of two long existing and trustworthy concepts. Both elements are well known but money beats mindfulness.
Because it’s a new and rare combination it will attract people. The brand name Moneyfulness® sounds so logical, even without ever touching mindfulness. Being mindful about your money is so easy to understand what it’s all about.
People with mindfulness knowledge will be curious about this new concept as well because money stress is not a topic within the current mindfulness programs. The existence of money stress is often denied by mindfulness coaches.
As you know, Mindfulness hit #1 position on Amazon!
2. You don’t have any speaking experience
As a speaker about Moneyfulness I have to admit, I’m not that experienced which is logical because I’m just beginning. As a speaker about finance for self-employed and small business owners, I do have a lot of experience. Twice there was a crowd of almost a hundred people, but usually it fluctuates between ten and thirty.
I’m also a teacher in accounting and taxes for several years. It’s not exactly the same, but it comes close to speaking
3. Mindfulness is too “woo woo”
To some people mindfulness is, but on the other hand, finance is the opposite of “woo woo”. Depending on the audience you can choose to move more to finance side or towards mindfulness. Not everybody likes to calculate, but everybody likes to talk about money, the way they think about money.
4. Your mindfulness knowledge / experience is too weak.
I followed a mindfulness program myself and I’m a certified mindfulness coach. (Mindfulness Based Cognitive Therapy, M.B.C.T.). Although I don’t help others with mindfulness directly, I practice it myself on a daily basis. In workshops, which were more mindfulness oriented, I use several mindfulness techniques. I’m not literally using mindfulness, but it’s reworked in moneyfulness. Moneyfulness is an addition on mindfulness.
5. You have never been in front of a big crowd
Twice I’ve been in front of almost a hundred people. It didn’t scare me at all. But I’ve also been on Dutch national television three times. I was interviewed twice and invited ad a guest once. This way you’re not directly in front of the people, but the crowd is huge.
6. You are from the Netherlands
The Netherlands as a country is internationally orientated. It’s a small country so we need to speak our languages. Although English isn’t my mother tongue, I can do my speech or workshop in English Mindfulness is still growing in The Netherlands and in Europe.
7. Why are you the Moneyfulness expert / authority / guru?
I invented Moneyfulness and the trademark is registered. I wrote a book and a traditional publisher in the US is going to publish it. Everybody is able to launch a book on Amazon, but to gain the trust of a publisher with access to traditional bookstores, airport bookstores and libraries is different.
I’m also the only one speaking about moneyfulness, giving workshops, hosting webinars and (online) trainings.
8. There is no audience for Moneyfulness
Just ask around about money thoughts. As soon as you start talking about money, their convictions, what their parents told them about money (verbal or nonverbal) and so on, everybody has an opinion. People just keep on talking, sometimes even throwing their personal stories on the table. If they don’t want to talk about themselves, there is always a story. I know someone that…………………
9. You don’t offer anything for entrepreneurs
Especially for entrepreneurs moneyfulness is interesting. They have their personal financial situation, but also their businesses finances. Entrepreneurs have to do their work twice. Often they don’t see the relation between personal finance and business finance. A second angle is the human side of money. If you work for example with an hourly rate or a flat fee, it tells you a lot about your self-esteem. How do you value yourself? It’s reflected into your rates. How much money do you want to make? How will I get there? And so on. As you can see, there is a lot of additional value for entrepreneurs.
10 People don’t like to tell their personal finances in public
That’s the beauty of moneyfulness, I don’t talk numbers. The most important part is about convictions, mindset and behavior. For the practical part, I only hand the tools and tell them how to use it. Everybody will do their calculations at home. Sometimes people don’t mind sharing their situation, but it’s not necessary.